So your band is recording an album, and you’re starting to think about how you’re going to promote it to the industry and public. One of the key items you need to consider is decent photography. Musicians need photography to use on their CD cover/liner notes, and possibly more important, for promotion purposes. This photo is a representation of the artist or the band, making it necessary to put a lot of thought and creativity into it. Unfortunately, hiring a professional may not come cheap.
While speaking to four photographers from Halifax, Montreal, Toronto and Vancouver the prices vary for bandphotography, but the advice is similar.
When choosing a photographer, it is necessary to research what the photographer has done in the past and choose one that fits your budget. Bands that are signed under a major label have their photo shoots paid for by the label, enabling them a larger budget to work with. Independent bands have a more difficult time. When finding different prices for your band photography, make sure you know what is included in all the packages. Ask what it will cost for additional supplies such as contact sheets, film, processing, final prints, etc. Ask a photographer to explain clearly any procedures you don’t understand. As well, make sure you ask about photo credit. Many photographers keep the rights to the photos and want to be credited every time it is used. Like the rest of the music industry there is negotiation involved resulting in some form of an agreement.
Don Bird, a music consultant from Bird’s Word Productions Ltd., in Toronto, ON, suggests that if a band can’t afford a first rate photographer, then they should go to some of the art colleges and schools because there will be students who will have fresh ideas music wise.
John Leighton a photographer in Halifax, charges $100 an hour plus supplies. Leighton prefers that when a band comes to him for an album shot or promo picture, they have pre-planned what they want as a band. They should have an idea of what will work for them and decide on one member of the band to discuss with him what they want. “When I have six different band members coming to me and telling me different things, it gets frustrating.”
Johanne Mernmercier of Montreal, PQ. says, “I listen to the music to see what kind of mood they want. Sometimes they want photos from their live shows, in the studio or just outside. We just try to have fun. I think the artists should do research to see what has been done and find pictures of what they like.” Mernmercier charges $1,600-$1,800 for a one-day photo shoot. This does not include make-up artists, wardrobe or supplies. For a black and white Press Kit photo, she charges $300 and it belongs to the artist to do what he or she wants with it.
According to Jim Dawson of Fotowork in Toronto, ON, “if the portfolio looks good and the photographer is above board in explaining your options and his/her charges, then it’s a go.” Dawson’s prices are in the hundreds, “it all depends on the package,” he said. “Most clients are more interested in who you’ve photographed, more than what you’ve done with the people you’ve shot.” Musicians should focus more on the photographer’s style than who they’ve photographed before. Just because a photographer has shot some famous musicians doesn’t mean they’re going to be great for you or your band.
Photographer Ashely Maile from Vancouver, BC says, “I will cut a deal with an independent band and I hope they will help me along the way. It has happened that bands I have photographed, that are now signed, do help me out. My rates are less expensive for an indie band because they don’t have a lot of money and are not backed by a label.”
The band should be telling the photographer what they would be using the picture for. This will help the photographer understand what kind of photo is needed. “If you are looking for an album cover or design, then you should go for something darker, but if you’re just need an 8×10 glossy photo, you want it to be bright so it can reproduce really well. You have to picture it being reproduced in a little community newspaper or something like that,” says Maile.